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Oct 02

Tamilnadu chief minister and Dravida munnetra kalakam president Kalaignar Dr Muthuvel Karunanidhi watched "Endhiran" in a special show arranged for him and his family members at the satyam cinemas today morning at 5am.

He was welcomed by superstar rajinikanth and other members of the crew which worked in the film and chief minister seems to have thoroughly enjoyed the movie and lauded each and every one who worked in the movie

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Oct 02

The below is an interesting calculation by a Canada based FM radio on Robot (Endhiran) Box office prediction. I guess, If we put realistic numbers for the Tamil & Telugu 1700 prints as the first week booking is going to be full, then calculation will be,,,, OMG,,,, it will be a never broken record….over Rs. 500 crore in a week?????
See the calculation below from the Canada Multicultural radio web page:

Endhiran is the costliest Indian movie ever made. Even the Hindi super stars never made a movie to this cost.

It is heard that the total cost can be between Rs. 160 crore to Rs. 200 crore Indian Rupees as the promo expenses are not over yet. Rajinikanth’s salary also depends on the profit, as his final salary number is decided by the profit of the movie (His salary is expected to be around Rs. 45 crore).

The main question is “Would this be a profitable movie or going to be another flop like Baba?” All Rajini fans would see it but would that save it from flop?

Sun pictures have less worry about south, mainly Andhra and Tamilnadu. For north, Sun has ensured no big competition at Robot release time in Hindi. Ranbir’s Anjaana Anjaani will be no direct threat as released on Sept 24th (update: It is postponed to Oct 1st now due to Ayodhya verdict) and Salman’s already super hit Dabanng will be in 4th week on Oct 1. This will help to avoid audience split. Still, one more fear is there. Ayodhya Babar-Masjid verdict is given on Sept 24th. How is the verdict going to be and how people are going to take it will have some effect on cinema goers and promotions on following week?

Here is a quick interesting calculation that must have gone through Kalanithi Maran’s mind when he signs all the cheques.

2250 prints are made for theatres all over the world, according to Sun pictures. Some theatres use same print in two halls in a difference of 30 minutes.

There will be 4 shows per day for at least first 3 days (Fri, Sat, Sun). We know that many theatres in Tamilnadu will have 5 or 6 shows per day from early morning.

Average number of seats can be 500. Most of the Indian cinema halls are with over 800 seats while very few halls are with 400 seats.

Ticket price for first week in India varies from Rs. 100 to Rs. 500. Overseas ticket price are fixed but money conversion will bring it to Rs. 400 to Rs. 600.

If we pick all conservative numbers and multiply……..
2250 prints x 4 shows x 500 seats x Rs. 150 = 67,50,00,000 = Rs. 67.5 crore per day.

Rs. 67.5 crore x 3 days = Rs. 202.5 Crore.

By looking at this conservative calculation, Sun will recover the cost in just in 3 days. There is no way Sun pictures would have to worry about the money that has been invested. There can be loss and gain with distributors and Theatre owners depending on the deals. Overall, all the numbers show that Endhiran can make a record breaking collection in the history of Indian cinema. It is only less than two weeks to confirm it.

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Oct 02

Anti Piracy Group (APG) is protecting Superstar Rajinikanth-starrer Enthiran / Robot / Robo (2010) against online piracy. Since the overseas theoretical screening and DVD rights are owned by FICUS Entertainment (www.ficusmovies.com), APG would pursue legal action as per DMCA rules against individuals/websites who distributes pirated links/sharing files/torrent files of Endhiran / Robot / Robo.

Notices regarding this have been issued to various torrent websites that have actively indulging in online piracy in the recent times.

Endhiran / Robot / Robo is a graphic-rich movie and its EFX and SFX can be experienced only in theatres. APG requests movie buffs not to encourage piracy. If you find Endhiran/Robot pirated videos online please report it immediately to [email protected] , kindly cc to [email protected] and save the Industry.

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Oct 02

Endhiran Fans Celebrates Film Release

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Oct 02

Okay, how do we know Rajinkant is a superstar? Well, because the opening titles misspell Aishwarya Rai Bachchan’s surname, and the Bachchans haven’t boycotted the film. Because he is the only who can have 112 missed calls from such a beautiful woman. And because only he can shoot with his finger.

  

A Rajni film is not just a two dimensional experience. It’s a 360 degrees experience which involves getting plugged into the energy source. There are three Rajni’s for the price of one, well actually, a 100 in the extended climax. This is a film that makes Bollywood look puny in both its imagination and intent. It has special effects that have never been seen before on Indian screens-a shape shifting giant, a snake, a human train. Just think, and Shankar does it.

It also has powerful emotional scenes, surprisingly involving the scientist and his creation, Chitti, who can dance like Prabhudeva, fight like Bruce Lee, and love like Rajni. There’s a big moral dilemma at the heart of the film, about man and machine, and what makes us human (love, of course, especially if the object of our affections is Aishwarya Rai).

We know Rajni is the rational, thinking scientist, because he reads Freakonomics and Stephen Hawking, because he speaks in English when he gets angry (irresponsible idiots, shocking surprise, he says) and because he doesn’t have time to reply to Aishwarya Rai’s emails (silly man).

Rajni can do anything. He wears big wigs and short wigs, goes bald and sports a white streak, dances and plays the guitar, gets kissed by Aishwarya and has her kissing him back. The robot is a delight-unlike the rival Danny’s robot, he doesn’t confuse a bun with a gun. Little wonder then that Aishwarya calls him her toy friend, not boy friend. But my personal favourite is the third Rajni, the one who can float like the Green Goblin and fight like Darth Vader. He snarls, clones, laughs madly and grabs Aishwarya as if she was a luscious fruit (she looks particularly beautiful here, a fitting queen for a king).

So anyway, Rajni walks sideways, runs on trains, flies, sprouts wheels, even talks to mosquitoes. He also tells us in a wonderful scene what humanity is all about. There’s a me too 3 Idiots scene involving the birth of a child and lots of wasteful footage involving giving of roses and showering of praise, but the film’s climax is worth the wait. Rajni tells us why robot sapiens are superior to homo sapiens. It also tells us that it’s Happy Diwali, folks.
Enjoy.

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