Aug 23

On August 14, the audio of Endhiran (The Robot) was released in Mumbai with much pomp and fanfare. The music launch was quite star studded with Rajnikant, Aishwarya Rai, Amitabh Bachchan and A.R. Rehman present to light up the event.

Surprisingly, just after a few days of the audio release, the album has already caught collective fancy and turned chartbuster. It is said to have created history and have registered a record- breaking sale in the audio market.

Well, it seems that A.R. Rehman has yet beautifully put together the music of Endhiran with some intriguing sound tracks that have a classy touch to it. The music is quite in sync with the theme of the film and has a robotic rendering to it. Its being played on the radio all day long and saw an incredible number of downloads.

Kollywood’s master filmmaker Shankar’s magnum opus ‘Endhiran’ will grace the theaters on September 24th. This sci- fi fantasy flick is made at a mind boggling budget of Rs. 200 crores and is touted as the most expensive film ever.

Shankar aspires to fill every nook of his film with perfection, which is why he has the best people of the film fraternity working for him. He further opines that the songs of his latest offering would soon become an anthem for the film lovers. The elaborate song sequences have been shot in some exotic locations of Peru and Brazil.

Well, with such a casting coup, bringing in the iconic Rajni, the talented Ash and Double Oscar winner A.R. Rehman together in one film, the movie is bound to create gold at the Box Office…

Tagged with:
Aug 18

Endhiran is the film which has the highest budget in any film that released so far. ‘Endhiran’ is to be released in three languages Tamil, Hindi and Telugu. The audio launch of ‘Robot’ was held in Mumbai on August 14, 2010 at JV Marriott Hotels.

Shankar told the Mumbai crowd and to the whole of India to take Endhiran as an Indian Film and not a film of a particular language. The regional bias on film is well known and hence Shankar breaks the bias on regional films and makes the audience open for a Tamil film as an Indian film.

This will make the Indian audience accept the film and rake in the collections. Nevertheless, films must be taken as such. Shankar further added that he wanted to make a film which would challenge Hollywood films such as Mummy, Spider Man and 2012.

He wanted Endhiran to be the best and the biggest ever film from India but after completing the film, it has become the best and the biggest ever film in all over Asia. Shankar has promised so much and we know how promises have gone the other way.

But then, Shankar is said to be careful in creating the necessary hype and to make a bigger film than the hype. Shankar’s assurance on originality is supposed to extend to the script as it does to the scenes, shots and frames. Endhiran is expected to give a facelift to Indian and Tamil Cinema.

Tagged with: