Jul 20

It is reported that the much waited film of this year ‘Endhiran’ directed by veteran filmmaker Shankar has completed its shooting on July 7th at Sun Studios with the picturization of final song on the lead pair Rajinikanth and Aishwarya.

On the other hand, a tough competition is going on between Mumbai based audio company and a Chennai based company to acquire the much hyped audio rights of the film. A latest buzz is that the audio rights has been sold for a record price of Rs 7 to Rs 8 crore range and this is the highest ever paid for an audio in south Indian film history, which is equal to the latest bollywood music.

An audio industry tracker said, “The price that the market is talking about is a new benchmark in south Indian films’ audio market. The music of Sivaji, the previous Rajinikanth-Shankar-Rahman combo film, was marketed by the producers themselves and so, we do not have an exact rate for it. Raavanan was purchased for around Rs 2 crore. It’s phenomenal that the rights of Endhiran went for more than three times that price.”

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