Jul 20

The ’Endhiran’ publicity juggernaut has started to roll.

S Shankar, the director of this Rs 200 crore film, is one of the biggest showmans India has ever seen, indeed. At the same time, he is one of the shrewdest marketing brains in the moviedom. Just remember the way how he marketed ’Sivaji, the Boss’, a few years ago. In fact, ’Sivaji’ served as the model for big time Bollywood producers when it came to promotion of films.

Producers Sun Pictures have released a full page advertisement of the film in ’Dinakaran’ on Monday with unseen pictures from the mega film. The audio launch of the film will be held on July 31 at Kualalapur in Malaysia.

’Endhiran, the Robot’ is a science fiction adventure made with international production standards. It stars Rajnikath and Aishwarya Rai, two of the biggest names in Indian world of showbiz. Added to this is the charm of AR Rahman’s tunes. a mouth watering prposition, indeed.

Tagged with:
Jul 20

It is reported that the much waited film of this year ‘Endhiran’ directed by veteran filmmaker Shankar has completed its shooting on July 7th at Sun Studios with the picturization of final song on the lead pair Rajinikanth and Aishwarya.

On the other hand, a tough competition is going on between Mumbai based audio company and a Chennai based company to acquire the much hyped audio rights of the film. A latest buzz is that the audio rights has been sold for a record price of Rs 7 to Rs 8 crore range and this is the highest ever paid for an audio in south Indian film history, which is equal to the latest bollywood music.

An audio industry tracker said, “The price that the market is talking about is a new benchmark in south Indian films’ audio market. The music of Sivaji, the previous Rajinikanth-Shankar-Rahman combo film, was marketed by the producers themselves and so, we do not have an exact rate for it. Raavanan was purchased for around Rs 2 crore. It’s phenomenal that the rights of Endhiran went for more than three times that price.”

Tagged with:
Jun 28

Earlier, a section of the media speculated that the much-awaited audio launch of director’s Shankar’s extravagance Endhiran will be in April. They also said that the Mozart of Madras has finished composing the theme music and the rest is in progress.

Innovative director Shankar, who has recently started blogging, has mentioned more about this film in his recent blog. What he has to say? Read his latest blog:

“I am going for the last schedule shoot, with which all the talkie portions will be completed. So totally tied up with organizing and preparing for it. Everyone’s question is when is theaudio launch and film release. Regarding the audio launch, the last song is in composing and has to be recorded. After that the mastering has to be done then we will fix the audio launch.”

 

He adds, “The final song is yet to be recorded and shot. The partly completed third portion, post production time duration has to be finalized and most of the CG works are completed, another 200 complicated CG shots are yet to be completed. Final editing, sound mixing and background score is to be done.”

And finally, on the release date, he says, “Some have asked whether the movie is coming this year. Yes, definitely the film is releasing this year only. Within a few months.”

Endhiran (also spelt as Endhiran) brings back the famous duo of Superstar Rajinikanth and director Shankar after their blockbuster Sivaji, the Boss. The movie will also see Aishwarya Rai after a long gap in Tamil paired opposite our superstar. Endhiran is also special for its choreography by Prabhu Deva. Lyrics by Vairamuthu, art direction by Sabu Cyril and cinematography by Ratnavelu comprise a regular Shankar team. The stylish director has also roped in Oscar winner Resul Pookutty for sound effects; it is also said that a unique sound effect has been specially created for the film.

Sources say the story of Endhiran is set in the future, when new and bizarre fashion fads would come into existence. And that is the reason Rajinikanth walks the sets of Endhiran in costumes that are quite hard to initially appreciate, but look absolutely great on him. Envisaging future fashion fads, costume designer Manish Malhotra and Aalim have worked extensively on Rajinikanth’s look in Endhiran.

Tagged with:
Jun 28

Shankar’s mega budget science-fiction movie Endhiran audio release will take place on July 18th. Endhiran stars Rajinikanth and Aishwarya Rai in the lead roles. Endhiran distribution rights was purchased by Sun Pictures.

Oscar award winner A.R Rahman has scored music for the film Endhiran and it has created lot of expectations among fans.

Endhiran made at a cost of Rs. 165 crores, the film is expected to be made on the highest ever film budget in Indian cinema, surpassing that of the 2009 Bollywood film Blue.

Shankar’s mega budget science-fiction movie Endhiran audio release will take place on July 18th. Endhiran stars Rajinikanth and Aishwarya Rai in the lead roles. Endhiran distribution rights was purchased by Sun Pictures.
Oscar award winner A.R Rahman has scored music for the film Endhiran and it has created lot of expectations among fans.
Endhiran made at a cost of Rs. 165 crores, the film is expected to be made on the highest ever film budget in Indian cinema, surpassing that of the 2009 Bollywood film Blue.

Tagged with:
Jun 28

If all goes well, director Shankar will wrap up the shooting of his Rajinikanth-Aishwarya Rai Bachchan starrer Endhiran by July.

Shankar recently shot a song for his film in a yet-to-open star hotel in Chennai. A source close to the film’s unit said, “Last week, Aishwarya flew down from Mumbai to shoot for a birthday party song. Shankar was looking for a lavish banquet hall where he could can the sequence.

But, he wasn’t pleased with any of the halls. He finally chose a star hotel that is yet to be commissioned and asked his art director Sabu Cyril to decorate the interiors lavishly. The song has come out extremely well.”

We hear that Shankar will wrap up the shoot of this much-awaited film after canning just one more song, which, in all probability, will be shot in a studio set in Chennai in July as soon as he gets dates from Ash.

Tagged with: