Aug 23

On August 14, the audio of Endhiran (The Robot) was released in Mumbai with much pomp and fanfare. The music launch was quite star studded with Rajnikant, Aishwarya Rai, Amitabh Bachchan and A.R. Rehman present to light up the event.

Surprisingly, just after a few days of the audio release, the album has already caught collective fancy and turned chartbuster. It is said to have created history and have registered a record- breaking sale in the audio market.

Well, it seems that A.R. Rehman has yet beautifully put together the music of Endhiran with some intriguing sound tracks that have a classy touch to it. The music is quite in sync with the theme of the film and has a robotic rendering to it. Its being played on the radio all day long and saw an incredible number of downloads.

Kollywood’s master filmmaker Shankar’s magnum opus ‘Endhiran’ will grace the theaters on September 24th. This sci- fi fantasy flick is made at a mind boggling budget of Rs. 200 crores and is touted as the most expensive film ever.

Shankar aspires to fill every nook of his film with perfection, which is why he has the best people of the film fraternity working for him. He further opines that the songs of his latest offering would soon become an anthem for the film lovers. The elaborate song sequences have been shot in some exotic locations of Peru and Brazil.

Well, with such a casting coup, bringing in the iconic Rajni, the talented Ash and Double Oscar winner A.R. Rehman together in one film, the movie is bound to create gold at the Box Office…

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Aug 18

Endhiran is the film which has the highest budget in any film that released so far. ‘Endhiran’ is to be released in three languages Tamil, Hindi and Telugu. The audio launch of ‘Robot’ was held in Mumbai on August 14, 2010 at JV Marriott Hotels.

Shankar told the Mumbai crowd and to the whole of India to take Endhiran as an Indian Film and not a film of a particular language. The regional bias on film is well known and hence Shankar breaks the bias on regional films and makes the audience open for a Tamil film as an Indian film.

This will make the Indian audience accept the film and rake in the collections. Nevertheless, films must be taken as such. Shankar further added that he wanted to make a film which would challenge Hollywood films such as Mummy, Spider Man and 2012.

He wanted Endhiran to be the best and the biggest ever film from India but after completing the film, it has become the best and the biggest ever film in all over Asia. Shankar has promised so much and we know how promises have gone the other way.

But then, Shankar is said to be careful in creating the necessary hype and to make a bigger film than the hype. Shankar’s assurance on originality is supposed to extend to the script as it does to the scenes, shots and frames. Endhiran is expected to give a facelift to Indian and Tamil Cinema.

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Aug 13

Rajnikanth will return to Mumbai after 15 long years for the music release of his upcoming film Robot (Endhiran). The South Indian superstar has invited Bollywood biggies Aamir Khan, Amitabh Bachchan and Shah Rukh to attend the launch.

Shot on a staggering budget of Rs. 100 crore, ‘Endhiran’ had its Tamil audio launch in Malaysia and its Telugu version in Hyderabad. The grand ceremonies were attended by big names like Sun TV chief Kalanidhi Maran, Chiranjeevi, Ramya Krishnan, Shriya Saran, Silambarasan and Jayam Ravi.

Aishwarya Rai, who also stars in ‘Robot’ (‘Endhiran’), attended the Tamil launch in Malaysia but couldn’t attend the Telugu launch in Hyderabad because of high fever. The music by Oscar winner A. R. Rahman is already topping the charts of iTunes.

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Aug 11

Tamil mega star Rajinikanth and Aishwarya Rai Bachchan starrer bilingual film Endhiran is being touted as the costliest film of India with a budget of Rs 150 crore.

The film, which will be released this September inTamil and Hindi (Robot), has been in the making for over two years and has been shot in exotic locations like Vienna in Austria, Machu Picchu in Peru, US and Brazil.

Rajinikanth, 60, loved by audiences for his flamboyant style onscreen, plays a double role of a scientist and robot in the film.

The movie boasts of an impressive foreign crew that has costume designer E Vogt and stunt coordinator Yuen Woo Ping.

According to industry sources, the budget of the film is double of the action entertainer ‘Blue’, which had a budget of Rs 75 crore.

The 40 per cent of the cost has been spent on the special effects in the science-fiction film, which has been directed by S Shankar and produced by Sun TV owner Kalanithi Maran.

Film’s music is by Oscar-winner A R Rahman.

Some of the other films, known for their extravagant budget include K Asif’s evergreen historical love story, Mughal-e-Azam. The film took nine years in the making and cost Rs 12 crore in 1960. Kamal Amrohi’s historical film Razia Sultan starring Hema Malini cost around Rs 23 crore in 1983 and Yash Chopra’s
action thriller Dhoom-2 is said to be made on a budget of Rs 55 crore.

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Aug 11

It seems like South megastar Rajnikanth and Bollywood queen Aishwarya Rai Bachchan will dominate an Indian cinema after the duo starrer movie "Endhiran - The Robot" gets released.

The movie boasts of the Oscar winner AR Rahman’s music composition, is the first full fledged sci-fi film in Tamil. The film "Endhiran - The Robot" directed by S. Shankar is based on two novels written by late Sujatha.

Does not it sound good! Once again, Aishwarya Rai Bachchan and the legendary south actor Rajnikanth will dominate the south film industry offering a fascinating action-packed science-fiction film in Tamil language to their fans.

However, the film was expected to be released on September 3. According to the latest buzz, the film has been postponed to September 24.

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